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Exclusive market research reports from Casual Living Magazine...

Reports compiled exclusively for the furniture and home furnishings industries by the voice of the leisure marketplace.

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CL HPBA Barbecue Lifestyle, Usage, and Attitude Study, 2009 , Grill and smoker ownership stands at an all-time high of 82% according to consumer data from the Hearth, Patio and Barbeque Association’s alternating-year survey of grill and smoker owners. This is among the highlights from the survey showcased in Casual Living’s exclusive report. Other data focuses on owning grills, using grills and the outdoor grill area. For example, more than one-half of the grills purchased most recently were as a replacement. Interestingly, a majority of grill owners perceive their outdoor grill area as a place for rest and relaxation or for entertaining others rather than as just a functional place to cook.

Casual Living Grill Sales Forecast 2010 , Grill sales in the U.S. are expected to increase by 16.7% over the next five years according to the most recent forecasts by New York-based Easy Analytic Software Inc. (EASI). The report includes 2009 grill sales estimates and projections of 2014 sales by state as well as the fastest-growing metros in each region.

Casual Living Fabric Survey 2010 , Casual Living’s annual fabric survey outlines the top-performing fabric patterns, color families and textures for outdoor furniture for retailers in 2009. In addition retailers gave their projections on what they think will be best-sellers during the 2010 season. The results are categorized as to whether fabrics are used on cushions, slings, and decorative pillows. Retailers also were queried about which single color they expect to do well on cushions, slings and pillows for the upcoming year.

Casual Living's 2009 Universe Study , Casual Living’s exclusive Universe Study of the outdoor home furnishings industry provides 2008 estimated retail sales totals and projected 2009 retail sales totals for outdoor furniture and grills, as well as the percentage and dollar breakdowns by specific products through all distribution channels.

Casual Living's Resource Guide 2010 , The Resource Guide is a complete guide to the casual/outdoor home furnishings industry. It includes an alphabetical listing of vendors and manufacturer’s representatives. As well, this book provides vendor listings arranged by product categories including supplier and retail services.

Casual Living's Big Box Retailers 2009 , Casual Living’s exclusive survey ranks the top five U.S. big box retailers by 2008 sales of outdoor furniture.

Casual Living and HGTV 2009 Consumer Survey: Dining Sets , Eight out of ten consumers currently own a dining set and three-fifths of them were purchased six or more years ago. One-third of current dining sets were bought between 2004 and 2007 and 7% were bought either this year or last. That’s one of the findings from the nearly 13,000 U.S. consumers responding to Casual Living and HGTV’s exclusive 2009 Outdoor Spaces survey.

Casual Living's 2009 "100 Powerhouse Specialists" , Casual Living’s exclusive report, 100 Powerhouse Retailers, lists 100 casual furniture specialists that are significant players within their respective markets. This list is by no means comprehensive. Many more than the 100 specialists listed here are strong retailers within their communities. Companies are not ranked, but are listed alphabetically.

Casual Living and HGTV 2009 Consumer Survey: Home Resorts , Only 5% of the nearly 13,000 U.S. consumers answering Casual Living and HGTV’s exclusive 2009 Outdoor Spaces survey currently have a home resort. Another 13% are in the process of creating one and a promising 79% of responding consumers would love to design one.

Casual Living's 2009 Retail Survey , The results of this exclusive survey reveal what retailers are doing to meet the challenges of running a business in a downward economy. Retailers provided information on reaching and serving customers, sourcing, inventory, green products and online activities.
Casual Living US Imports of Outdoor Home Furnishings , This one-page exclusive report shows the U.S. imports of outdoor and casual furniture, based on the latest data available from the U.S. Customs Service and the U.S. Customs Service and the U.S. International Trade Commission as analyzed and presented by Casual Living’s market research staff.

Casual Living Retailers View on Licensed Products 2009 , The results of this exclusive survey outlines what retailers think, including those who carry licensed product and those who don’t, about the future of licensed product.
Casual Living Outdoor Dining Sets 2009 , Consumer spending on outdoor dining set sales over the next five years is expected to increase nationally by 12.9%, going from $1.6 billion in 2008 to $1.8 billion in 2013, according to the most recent projections by the New York-based Easy Analytic Software Inc. (EASI).

Casual Living 2009 Fabric Survey , This year’s annual fabric survey outlines what fabric combinations sold best at retail in 2008 on outdoor furniture in terms of color and design on cushions and sling seating and gives retailer’s projections of what they think will be best sellers during the upcoming 2009 season.
Casual Living/HGTV Consumer Views: Dream Spaces , THE EXCLUSIVE consumer data is based on the responses of 13,878 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV’s Ideas newsletter in April 2008.
Casual Living Big Box Retailers 2008 , Casual Living’s exclusive survey ranks the top five U.S. big box retailers by 2007 sales of outdoor furniture. All outdoor furniture sales figures, except for publicly held companies that had reported line-of-business sales for outdoor furniture with the Securities and Exchange Commission, are Casual Living market research estimates.
Casual Living and HGTV Consumer Views: Spas , Only 12% of the nearly 14,000 U.S. consumers answering Casual Living and HGTV's exclusive survey currently own a spa, but nearly one-third plan to buy a spa. The report also provides demographics, including region, age and household income, of the consumers who own a spa and those who plan to buy one, as well as the first place consumers would first shop for a spa and the features consumers want in a new spa.
Casual Living "The Green Consumer" , Casual Living's look at the consumer's approach to Green uses research from Casual Living's own exclusive Consumer Views Survey 2008 done in conjunction with HGTV along with consumer research by Penn, Schoen and Berland. It also gives the National Wildlife Foundation's Garden Furniture Scorecard.
Casual Living's "Store Operations Survey" , Casual Living’s exclusive Store Operations survey is based on responses of retailers operating over 1,000 stores offering casual living products.

Casual Living's Consumer Buying Trends - Grills: Specialty store buyers vs. Big box buyers , Comprising more than half of the $5.8 billion outdoor market, retail sales for grills increased 5.8% last year, hitting $3.2 billion.

Casual Living's 2007 Big Box Report , This exclusive survey ranks the top U.S. Big Box retailers by their 2006 sales of outdoor furniture.
Consumer Buying Trends: Outdoor Furniture , Casual Living's exclusive Consumer BuyingTrends Survey is based on responses from 1,135 households to a survey conducted in August and September 2005.

Casual Living's 2009 "100 Powerhouse Specialists" , Casual Living’s exclusive report, 100 Powerhouse Retailers, lists 100 casual furniture specialists that are significant players within their respective markets. This list is by no means comprehensive. Many more than the 100 specialists listed here are strong retailers within their communities. Companies are not ranked, but are listed alphabetically.

Casual Living's 2007 Consumer Buying Trends , This exclusive consumer data originates from the responses of 2,508 households to a survey conducted in March 2007.

Casual Living's Consumer Buying Trends - Grills 2007 , Casual Living market research worked with Easy Analytic Software Inc., to develop 2006 sales estimates and 2011 projections for US Grill sales.

 

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