Reprinted articles and in-depth, specialized research reports for the home furnishings and related industries.

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Casual Living

Exclusive market research reports from Casual Living Magazine...

Reports compiled exclusively for the furniture and home furnishings industries by the voice of the leisure marketplace.

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Casual Living's 2009 Retail Survey , The results of this exclusive survey reveal what retailers are doing to meet the challenges of running a business in a downward economy. Retailers provided information on reaching and serving customers, sourcing, inventory, green products and online activities.
Casual Living US Imports of Outdoor Home Furnishings
, This one-page exclusive report shows the U.S. imports of outdoor and casual furniture, based on the latest data available from the U.S. Customs Service and the U.S. Customs Service and the U.S. International Trade Commission as analyzed and presented by Casual Living’s market research staff.

Casual Living Retailers View on Licensed Products 2009 , The results of this exclusive survey outlines what retailers think, including those who carry licensed product and those who don’t, about the future of licensed product.
Casual Living Grill Sales Forecast 2009
, Casual Living market research worked with EASI to develop sales estimates and projections for grills. Last year’s sales estimates for each product category are based on data available through August 2008 and are subject to revision as additional data become available.
Casual Living Outdoor Dining Sets 2009 , Consumer spending on outdoor dining set sales over the next five years is expected to increase nationally by 12.9%, going from $1.6 billion in 2008 to $1.8 billion in 2013, according to the most recent projections by the New York-based Easy Analytic Software Inc. (EASI).

Casual Living 2009 Fabric Survey , This year’s annual fabric survey outlines what fabric combinations sold best at retail in 2008 on outdoor furniture in terms of color and design on cushions and sling seating and gives retailer’s projections of what they think will be best sellers during the upcoming 2009 season.
Casual Living/HGTV Consumer Views: Dream Spaces
, THE EXCLUSIVE consumer data is based on the responses of 13,878 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV’s Ideas newsletter in April 2008.
Casual Living Big Box Retailers 2008
, Casual Living’s exclusive survey ranks the top five U.S. big box retailers by 2007 sales of outdoor furniture. All outdoor furniture sales figures, except for publicly held companies that had reported line-of-business sales for outdoor furniture with the Securities and Exchange Commission, are Casual Living market research estimates.
Casual Living and HGTV Consumer Views: Spas
, Only 12% of the nearly 14,000 U.S. consumers answering Casual Living and HGTV's exclusive survey currently own a spa, but nearly one-third plan to buy a spa. The report also provides demographics, including region, age and household income, of the consumers who own a spa and those who plan to buy one, as well as the first place consumers would first shop for a spa and the features consumers want in a new spa.
Casual Living "The Green Consumer"
, Casual Living's look at the consumer's approach to Green uses research from Casual Living's own exclusive Consumer Views Survey 2008 done in conjunction with HGTV along with consumer research by Penn, Schoen and Berland. It also gives the National Wildlife Foundation's Garden Furniture Scorecard.
Casual Living's "Store Operations Survey"
, Casual Living’s exclusive Store Operations survey is based on responses of retailers operating over 1,000 stores offering casual living products.

Casual Living's Resource Guide 2009 , This 144-page book is a complete guide to the casual furnishings industry.

Casual Living's 2007 Universe Study , Casual Living’s exclusive Universe Study of the outdoor home furnishings industry provides 2006 estimated retail sales totals for outdoor furniture and grills, as well as the percentage and dollar breakdowns by specific products through all distribution channels. It also provides projected 2007 sales for each product and channel.

Casual Living's Consumer Buying Trends - Grills: Specialty store buyers vs. Big box buyers , Comprising more than half of the $5.8 billion outdoor market, retail sales for grills increased 5.8% last year, hitting $3.2 billion.

Casual Living's 2008 "100 Powerhouse Specialists" , Profiles casual furniture specialty retailers who are significant players within the domain of casual furniture and accessories.
Casual Living's 2007 Big Box Report , This exclusive survey ranks the top U.S. Big Box retailers by their 2006 sales of outdoor furniture.
Consumer Buying Trends: Outdoor Furniture , Casual Living's exclusive Consumer BuyingTrends Survey is based on responses from 1,135 households to a survey conducted in August and September 2005.

Casual Living's 2008 "100 Powerhouse Specialists" , Profiles casual furniture specialty retailers who are significant players within the domain of casual furniture and accessories.

Casual Living's 2007 Consumer Buying Trends , This exclusive consumer data originates from the responses of 2,508 households to a survey conducted in March 2007.

Casual Living's Consumer Buying Trends - Grills 2007 , Casual Living market research worked with Easy Analytic Software Inc., to develop 2006 sales estimates and 2011 projections for US Grill sales.

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Image Casual Living and HGTV Consumer Views: Grills Nine out of ten consumers own a grill and three-fourths of those grills are gas. That's the finding from the nearly 14,000 consumers responding to Casual Living and HGTV's exclusive 2008 Consumer Views Survey. One-fifth of consumers plan to replace their current grill in 2009 and another 55% plan to replace it by 2013. These findings, along with the first place consumers shop for a grill and the type and budget for the replacement grill, are presented in this exclusive report.
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Image Casual Living & HGTV present: "Consumer Views: Consumers’ top reasons for choosing a dining set" The exclusive consumer data is based on the responses of 13,878 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via an online survey linked to HGTV’s Ideas newsletter in April 2008.
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Image Casual Living's Exclusive survey of Interior Designers & Casual Spaces 2008
Casual Living’s survey was fielded during February and March of 2008. More than 200 practicing interior designers returned completed surveys. Returned surveys were representative of the sampled population of interior designers in the U.S. details >>

Image Casual Living's Resource Guide 2009
This 144-page book is a complete guide to the casual furnishings industry. details >>

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