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Home Furnishings Industry Research Reports: Consumers

Reports, surveys, and whitepapers focusing on the home furnishings and related industries' consumers.

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Kids Today Green Report , Kid's look at the Consumer's approach to Green uses consumer research done by HGTV and the Natural Resources Defense Council as well as branding research by Penn, Schoen and Berland.
Casual Living and HGTV Consumer Views: Spas , Only 12% of the nearly 14,000 U.S. consumers answering Casual Living and HGTV's exclusive survey currently own a spa, but nearly one-third plan to buy a spa. The report also provides demographics, including region, age and household income, of the consumers who own a spa and those who plan to buy one, as well as the first place consumers would first shop for a spa and the features consumers want in a new spa.
Casual Living "The Green Consumer" , Casual Living's look at the consumer's approach to Green uses research from Casual Living's own exclusive Consumer Views Survey 2008 done in conjunction with HGTV along with consumer research by Penn, Schoen and Berland. It also gives the National Wildlife Foundation's Garden Furniture Scorecard.
FT HGTV Consumer Views: Spotlight on Entertainment , This exclusive research focuses on the entertainment furniture buying experience, including where the consumer would first go to shop for entertainment furniture, the reasons why consumers choose an entertainment furniture retailer and several entertainment furniture-specific areas where consumers want more information, including the issues of technology and construction.
Kids Today Birth Statistics Report 2008 , Kids Today Birth Stats report for 2008 gives the latest available statistics on U.S. birth rates by state, showing both total and minority births for 2006.
FT and HGTV Survey: Consumers & Retailers: Making the bedding connection , This exclusive research report bridges the gap between what the consumers want when choosing a mattress and what retailers promote, both on the sales floor and in advertising.
FT/HGTV Consumer Views: Spotlight on Bedding , This exclusive research examines the consumer’s confidence level when buying a mattress, the first place consumers would shop for a new mattress and the preferred mattress construction type.
FT and HGTV Present "Consumer Voices: The Bedding Shopping Experience" , This exclusive research examines why consumers choose to shop for a mattress in a particular retail channel, the likelihood of shopping in each distribution channel and what consumers would change in the mattress-buying experience.
The ABC's of Mattress Selling , This exclusive report provides bedding retailers with an A-Z selling guide to improve mattress sales.
Furniture Today's Consumer Buying Trends Summary , Based on the input of more than 31,000 consumers, the report examines shopping and buying patterns.
Home Accents Today Consumer Buying Trends by Retail Channel , This exclusive consumer analysis is based on the responses of 2,501 households to a survey conducted in March 2007.
FT Consumer Buying Trends - Channel Surfing: Single Source Networks , This exclusive consumer analysis is based on the responses of 2,500 households to a survey conducted in November and December 2006.
FT Consumer Buying Trends - Channel Surfing: Traditional Furniture Stores 07 , This exclusive consumer analysis is based on the responses of 2,500 households to a survey conducted in November and December 2006.
FT Consumer Buying Trends - Channel Surfing: Discount Dept. Stores , This exclusive consumer analysis is based on the responses of 2500 households to a survey conducted in November and December 2006.

FT Consumer Buying Trends - Bedding Buyers 2007 , This exclusive consumer analysis is based on the responses of 2,500 households to a survey conducted in November and December 2006.
Consumer Buying Trends - Lifestyle Furniture Stores , In this exclusive analysis from Furniture|Today, households buying furniture and bedding at lifestyle furniture stores are compared with households buying at the industry's largest channel of distribution, traditional furniture stores, where furniture is the store's total business or single-largest category.
Consumer Buying Trends Finance Report -- 2006 , 4,500 U.S. households were surveyed to examine home furnishings shopping and purchasing patterns for the 12 months, September 2004 through August 2005, including how they paid for their home furnishings purchases.

Consumer Buying Trends: Big Box Stores , Casual Living's exclusive survey ranks the top five U.S. big box retailers by 2005 sales of outdoor furniture.

Home Accents Today's Consumer Buying Trends 2006 - Gen Y vs. Baby Boomers , This exclusive consumer data originates from the responses of 1,135 households to a survey conducted in August and September 2005.

Furniture Today's How To Market Your Furniture In The U.S , The exclusive guide to selling your furniture in the world's largest and most complex market.

Home Accents Today's 2006 Retail Survey , In an exclusive survey, Home Accents Today surveyed retailers about their merchandise mix, buying practices, store operations, advertising policies and employee practices. More than 300 retailers, representing more than 720 retail stores, responded to the mail survey in March and April.

Consumer Buying Trends: Outdoor Furniture , Casual Living's exclusive Consumer BuyingTrends Survey is based on responses from 1,135 households to a survey conducted in August and September 2005.

Consumer Buying Trends--Dining Room , Survey examines home furnishings shopping and purchasing patterns in 2004 and buying plans for 2005, as well as how much they spent and plan to spend for each product.

Furniture Today's Consumer Buying Trends - Bedroom , Examines home furnishings shopping and purchasing patterns in 2004 and buying plans for 2005, as well as how much they spent and plan to spend for each product category.

Leather Consumer Buying Trends - Leather , Data originates from the responses of 31,505 households to a survey conducted in December 2002 and January 2003.

Furniture Today's Retail Ideas -- Warranties & Protection , Sofa Sleepers Product Potential Report , Total Household Furniture & Bedding Product Potential Report , The Luxury Report , Casual Living's 2007 Consumer Buying Trends , Kids Today Consumer Buying Trends , Home Accents Today's 2005 Consumer Buying Trends Report , Home Accents Today's 2006 Retail Survey , The American Chameleon

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